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The Virginia Lottery will experiment with a media approach which incorporates broadcast, digital, social, radio, POS, out of home and Alexa. New Hampshire Lottery will also tug at the heartstrings with its pet-focused holiday scratcher. Based on its success the last two years, the Massachusetts Lottery is once again running a Second Chance Holiday Promotion. The Connecticut Lottery Corp. The quantities are less than our normal runs to try and ensure the game can end by the first of January. Related Posts. Toggle Sliding Bar Area.{/INSERTKEYS}{/PARAGRAPH} These promotions have driven increases in subscribers to our VIP Club and in the number of downloads of our second chance mobile application that allows members to scan their tickets for entry. It is called Holiday Cash Bonus. {PARAGRAPH}{INSERTKEYS}Scroll down to see all of them. The Maryland Lottery is once again offering players the opportunity to enter its Holiday Cash-and-Dash promotion. With holiday tickets representing a huge portion of annual scratcher sales, U. Pennsylvania Lottery will feature HD printing for all six tickets for the second holiday season in a row. The Florida Lottery expects a blizzard of sales for its holiday white ticket. January 6th, 0 Comments. The Hoosier Lottery will use awareness activation. So we are rotoscoping the TV, then really bringing the Grandma character to the store and digital and social level touting gifts that are Grandma approved. December 2nd, 0 Comments. The lottery has big expectations for its success. The Missouri Lottery will offer a free gift envelope for players merchandised at retail for their gift-giving needs. The gingerbread theme aligns with our Gingerbread holiday TV spot where nostalgic holiday gingerbread characters are after the new Holiday Scratch-Offs. Kentucky Lottery Corp. September 20th, 0 Comments. We have heard a great deal of excitement from the sales team, and they believe players will be as equally excited. December 16th, 0 Comments. Players will use the space bar on their computers or tap on their smart phones to make the gingerbread man jump to collect as many holiday scratchoffs as possible. Wisconsin Lottery will be increasing the print quantity for most of the five price point holiday scratchers sold in so inventory lasts well into December. The large top prize and white ticket art make this game a standout among our other holiday games and offerings at that price point. The Hoosier Lottery produced a holiday standee. The standee includes envelopes for players to use to gift their Scratch-offs to friends and family. The Delaware Lottery sees an opportunity with a New Years ticket. The Colorado Lottery is taking a nostalgic approach for its holiday marketing. This ties in nicely with the TV and social media and should generate consumer engagement.